Pricing
Priced per location, not per message. Start with the inbox you actually lose bookings in, or hand over the whole front desk. No “AI credits”, no per-seat maths, no minimum spend.
Starter
$149/mo
Billed monthly · cancel any time
+ $299 setup, once
One inbox
Full front desk Most popular
$399/mo
Billed monthly · cancel any time
+ $500 setup, once
The whole front desk
Multi-location / day spa
Let’s talk
Quoted per build, not per seat
Custom onboarding
More than one room
quoted per build, not per seat
Signing is one page — accept the terms for your salon, we send the invoice, and setup starts the day it clears. No card is taken on this site.
What the setup pays for — $299 Starter, $500 Full
What the monthly fee pays for, either plan
You are not paying for messages. You are paying for it to keep working. Monthly billing is month to month after setup, cancel with 30 days' notice; yearly takes 10% off and runs for twelve months. We would rather keep a client than a contract.
Do the maths yourself
One extra booking a month is roughly what Starter costs, depending on your ticket. Below is the honest table — no “10x your revenue” claims.
| Average ticket | Bookings to cover $149 | Bookings to cover $399 | In practice |
|---|---|---|---|
| $60 blow-dry | About 3 | About 7 | One busy Saturday |
| $80 cut | About 2 | About 5 | Two evenings of DMs |
| $120 gloss | About 2 | About 4 | One saved no-show |
| $180 balayage | About 1 | About 3 | Two overnight messages |
| $250 colour + treatment | About 1 | About 2 | One reply you would have missed |
Fees are per location and billed in advance — monthly, or yearly at 10% off. Setup is invoiced once, before the build starts. Prices in US dollars; taxes where they apply.
If you’re on a closed platform
Where the calendar is easy to reach, setup is a day or two. Where the platform keeps its door shut, the work changes — and so can the price. We quote it before you commit, never after.
Money questions
Setup is the work that makes it sound like your salon. The monthly keeps it running — hosting, models, monitoring, fixes. Splitting them shows what you paid for.
Starter covers the one inbox most salons actually lose bookings in: Instagram DMs and website chat. It answers, quotes from your real menu and sends your booking link. Full adds WhatsApp, writes the booking into your calendar where the platform allows it instead of handing over a link, and covers the follow-ups your platform cannot send. If you mostly lose people at 9pm on Instagram, Starter is enough to start.
Where your system allows writes: no. Ava offers real times inside the conversation and books the chair. No link, no new tab, no popup.
On your website: where your platform gives you an embeddable booking widget — Fresha, Booksy, Vagaro, Boulevard and Square all do — the booking step opens in a panel over your own page, so the guest never leaves the site.
Inside Instagram and WhatsApp: a popup is not possible. Meta does not allow custom screens inside a DM. There she either writes the booking by API, or sends one tap-to-confirm link with the service already picked.
Then keep them. Fresha, Booksy, Vagaro, Boulevard and Square all send a 24-hour reminder and a rebooking nudge, and you have already paid for that. We check what your platform sends during setup and switch ours off where it would be a duplicate. No double texts to your guest, no paying twice for the same message.
What none of them do is answer the 9:40pm DM, quote a price from your menu, pick the right artist and hold the slot. That is the front door, and it is the only part we charge for. If your inbox is already covered, you do not need us.
Writes the appointment: Cal.com, Google Calendar, Square Appointments (Plus or Premium), Mindbody, Acuity (Premium or Powerhouse), Phorest, and Boulevard on Enterprise. Those platforms let an outside tool create a booking, so Ava checks real availability and writes it.
Link only: Fresha, Booksy, Vagaro, GlossGenius, Mangomint and Boulevard below Enterprise. They do not allow outside writes at all, so she answers, quotes, sends your own booking link with the service already picked, then follows up once before the slot goes. If you want her to book the chair herself, we can move you onto Cal.com in the same week, at no extra platform cost.
No — Boulevard runs your booking, payments and client records, and it does that well. We cover the door it doesn’t: the Instagram DM at 9:30pm asking “how much is a balayage with Maya?”. We answer that, then put the guest into your booking flow. On Boulevard Enterprise we can write the appointment through the API; below Enterprise Boulevard doesn’t allow outside writes, so we hand over your link with the service already picked and your deposit rules still apply. Same for Square, Vagaro and Mindbody — we check what your plan actually allows before quoting.
Yearly takes 10% off the monthly price: $1,609 instead of $1,788 for Starter, $4,309 instead of $4,788 for Full. Setup is charged once either way and isn’t discounted. Monthly billing is month to month after setup, 30 days' notice; yearly runs for twelve months.
Your booking platform’s own subscription, Meta’s WhatsApp conversation charges where they apply, ad spend, and a phone line. If WhatsApp’s volume pricing matters at your size, we’ll show you the estimate before you sign rather than after.
Month to month, 30 days' notice. Your accounts and transcripts stay yours, and setup is not refunded once the build has started.
No minimum term on a single location. The terms mostly say who owns what and what happens when something breaks.
There isn’t one. No per-message billing and no credits to run out of. Genuinely heavy volume (thousands of conversations a month) is a conversation, not a surprise invoice.
Ask. For the first few salons we would rather scope a one-month pilot than sell a full build.
A fifteen-minute call after that: your menu, your calendar, a price. No deck.